In our experience, there are three types of applicant to the US. First, we see the student with parents who have studied at a US college and rely on their own previous experience. As application systems and admission priorities shift over time, this knowledge may not be relevant today. Second, there is the student/family that relies solely on guidance from school. While knowledgeable, schools are often under-resourced and unable to provide personal guidance. Finally, there is the student/family that uses the support of an educational consultancy.